Many people have asked me how I chose the name Alegna Soap® for my company. I had pretty much decided on the name "Vintage Soap" originally. I've always loved old things and wanted the name to reflect something about me. I wasn't truly happy with the name though. I asked friends and family for ideas and was hitting brick walls. Things were moving …
Gratitude
Alegna Soap and Starter Story
A few weeks ago, Pat from Starter Story contacted me. He asked if I was interested in doing an online interview with him for his readers and share the story of how I started Alegna Soap®. Starter Story is a website dedicated to interviewing e-commerce and product entrepreneurs. Since I love talking about anything soap related, I jumped …
Masterbatching, it’s not a dirty word
When I tell someone I spent a few hours masterbatching over the weekend, the usual response is "What?" and a funny look. Masterbatching is not a dirty word. It's messy and takes a few hours. It requires heavy lifting, containers and an electronic scale. Running a business means I'm constantly looking for ways to be more efficient. For …
My First Soap
It was my first year working in the North Shore School District Science department and the last day of school in June. Working a summer calendar was new to me. I had the whole summer off and I was excited about how I was going to spend it. I was going to make my first soap. On my way home from work I stopped at the Bethpage Library, …
Collaboration, not Competition
I believe you need to have an attitude of collaboration, not competition, to succeed in business. It sounds counter-productive, but it's not. Let me tell you a story. A few Sundays ago I was a vendor at the Sea Cliff Mini Mart. I wasn't the only soap business at the event. …