After I decided to start a business, the next decision I had to make was the businesses name. I needed something that reflected who I am, and what I envisioned my company to be. Many people ask how I chose the name Alegna Soap. To me it is obvious now, but I’m embarrassed to admit the first time it was suggested, I didn’t get it.
The first name I picked for my company was Vintage Soaps. I envisioned lots of lace, antique dishes, and old fashioned props alongside my beautiful natural soaps. I purchased the website even though I wasn’t 100% happy with the name. I knew I wanted to make my Laney Line soaps and they didn’t fit with the Vintage Soaps name. What vintage soap would have those vibrant colors? I was afraid the name would be a turnoff for younger customers too. Vintage might sound grandmotherly to them. I started asking everyone I knew for name ideas. I needed to find something I was happy with soon.
My ex-sister-in-law Patty emailed me one day with the name Alegna. “How about Alegna Soap?” she said. I’m thinking “What is an Alegna?” She laughs (Patty has an infectious laugh, I can hear it in the email) and says, “It’s your name backwards silly! Just like Oprah and Harpo! It will be your good luck name.” I loved the idea and I had my name. It’s more subtle than Angela’s soap, and still has a personnel meaning for me. I like it much better than Vintage Soaps. It fits.
Do you think a company’s name it important?
Yours in Gratitude,