Marketing

Soap is a wash off product, it will not cure anything

I'm constantly amazed at the way some companies market their soap. It's a pet peeve of mine. Remember, soap is a wash off product. I pulled these claims off the internet. …

Customer Experience

I was a connoisseur of soap long before I started making them. Back then, I was all about how the soap looked and smelled. There was no thought to a customer experience, how the soap lathered or felt on my skin. It was color and scent only. …