Business

Imposter Syndrome

I love my girlfriends, the women I met as I was raising my children. They know me. And support me and love me. We’ve done lunch, babysat each other’s children and watched as they’ve grown into adults. And I'm still friends with women from high school and college. But my business buddies understand me. They know how hard things can …

Business Advice from Leaders in the Beauty Industry

Business Advice from Leaders in the Bath and Beauty Industry When I started Alegna Soap 10 years ago, I didn’t know anything about running a business, let alone a soap business. I asked a few successful entrepreneurs in the Bath and Body business for the best business advice they received when starting out. …

Choosing the Name Alegna Soap

Many people have asked me how I chose the name Alegna Soap® for my company. I had pretty much decided on the name "Vintage Soap" originally. I've always loved old things and wanted the name to reflect something about me. I wasn't truly happy with the name though. I asked friends and family for ideas and was hitting brick walls. Things were moving …

Accidental Entrepreneur

I consider myself an accidental entrepreneur. I don't have any of the qualities of an entrepreneur. I'm not a risk taker, I don't like change, and I don't mind working for someone else and being told what to do. In fact, I like not being the one in charge. …

Staying Organized with a Full Time Job and Soap Business

People ask me all the time how I do it. I can honestly say I don't know. There are days I wonder how I keep it all together. Staying organized while working a full time job and soap business can be tricky. I don't claim to have all the answers. …