Forgive me for not being politically correct, but I've never been fond of saying Happy Holidays. If we meet this time of year, I'll ask you what you celebrate and wish you a happy whatever it is. And if you leave a comment below, I will. But since I celebrate Christmas, I'd like to share my Christmas Gratitude with you. …
Alegna Soap
Choosing the Name Alegna Soap
Many people have asked me how I chose the name Alegna Soap® for my company. I had pretty much decided on the name "Vintage Soap" originally. I've always loved old things and wanted the name to reflect something about me. I wasn't truly happy with the name though. I asked friends and family for ideas and was hitting brick walls. Things were moving …
Alegna Soap and Starter Story
A few weeks ago, Pat from Starter Story contacted me. He asked if I was interested in doing an online interview with him for his readers and share the story of how I started Alegna Soap®. Starter Story is a website dedicated to interviewing e-commerce and product entrepreneurs. Since I love talking about anything soap related, I jumped …
Masterbatching, it’s not a dirty word
When I tell someone I spent a few hours masterbatching over the weekend, the usual response is "What?" and a funny look. Masterbatching is not a dirty word. It's messy and takes a few hours. It requires heavy lifting, containers and an electronic scale. Running a business means I'm constantly looking for ways to be more efficient. For …
Collaboration, not Competition
I believe you need to have an attitude of collaboration, not competition, to succeed in business. It sounds counter-productive, but it's not. Let me tell you a story. A few Sundays ago I was a vendor at the Sea Cliff Mini Mart. I wasn't the only soap business at the event. …